Should I feel guilty when eating on special occasions?

When it's your birthday eat cake. Don't feel guilty when you have these sometimes foods. Avoid the diet trap cycle where guilt--> over-restrictive diet --> binge eating --> guilt and repeat. Sometimes foods are to be enjoyed as part of a balanced diet. Say no to negative associations with food such as "guilt-free" claims. Why should you even feel guilty in the first place?

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Source:

https://www.health.qld.gov.au/__data/assets/pdf_file/0030/154983/wtmgt_dietingcycle.pdf